What Not To Do: Sid Mashburn


By George Manley | Dec 5th, 2008

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Sid Mashburn, a design alum of Land’s End, Tommy Hilfiger, J. Crew, and Ralph Lauren, has an extensive knowledge of authentic American style; and no where is Sid’s American style more articulated than at his eponymous men’s boutique in Atlanta. Each time I enter the Sid Mashburn store, I am immediately struck by the perfect mix of masculinity and good taste. The unique props and other items on display at Sid Mashburn are a testament to Sid’s southern roots and high standards.
Due to Sid’s thorough understanding of garment make, he pays careful attention to the items he produces and sells in his store. Each item has a particular place in a gentlemen’s closet; and every item is chosen for its timelessness and its value. The apparel and accessories found at Sid Mashburn are a focused mix of Sid’s private label and those items he “cannot make any better,” such as Levi’s 501 jeans.I shadowed Sid as he worked with a customer, and one of the first quotes I heard was “let’s lift up the hood.” Sid, and the other members of his sales team: Matt, Pete, and Justin, have a passion for educating their customers on how and why the items in their store are important in every man’s wardrobe. This education on its own is worth the trip to Sid Mashburn, but if you’re lucky, you may also get your ass kicked on their in-store ping-pong table.

“You want to buy it once, and it gains personality as it ages.”

The above quote from Pete Samuelson, a member of the Sid Mashburn sales team, perfectly describes why an item should be added to your wardrobe. As wardrobe-building is the theme this week on ManleysMission.com, Sid and his team created an important list for all of my readers…(go to page 2)

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